Avil Arts launchs P&G’s online social game Kungfu Store
23/05/2014
Avil Arts brought P&G’s first online social game Kungfu store to live, a game featuring store building, store levelling, and player interaction, and all within a super tight development timeframe of 2 months.
The game allows P&G’s internal staff to operate a personalised retail store and grow it into a mega shopping mall eventually. Players socialise with each other, participate in group activities, gain rewards and watch their store grow. The game combines social interaction, team building, and organisational learning.
P&G launched the final game within its Asia branches with wide user adoption and success. P&G believes the game will evolve over time in adjustment with organisational training strategies, and assist in staff training.
More details about this project can be found on this page.
